When Tissot released the Tissot PRX back in 2021 they probably knew they had a hit on their hands, but did they realise four years on that it would become such a phenomenon?
We shall look at why the Tissot PRX has become a firm favorite with watch enthusiasts and non watch fans alike.
So why is the Tissot PRX so Popular?
Let us take a closer look.
Modern Classic – Genta Design
The PRX was an instant hit due to its Genta design, the integrated bracelet was a standout amongst the watch community and the comparisons to the AP Royal Oak were instant.
Based on the Tissot Seastar which was released in 1978 the updated version took inspiration from its predecessor and added a hint of something more modern to give it a more modern look without taking away from the original.
The minimalist dial, with its clean lines and subtle detailing, exudes a sense of understated elegance.
This updated version has captured the imagination of young and old alike and can genuinely be classed as a modern classic.
Affordability Without Compromise
While most of us would love to own an AP Royal Oak or Patek Philippe Genta watch the reality is most of us never will and Tissot saw a gap in the market for a much more affordable and just as stylish watch at a fraction of the cost.
From the original quartz sunburst blue dial to the automatic waffle dial Tissot did not compromise on the quality of the watch at either price point and made it accessible to everyone.
The Bracelet
One of the most stand out parts of the watch is the bracelet, made from stainless steel the original 40mm starts at 24mm and tapers to 17mm with a butterfly clasp and push buttons for easy opening which is very secure on the wrist.
It features a combination of brushed and polished finishes, with the prominent surfaces being brushed and the bevelled edges or small details having a polished look, creating a more textured and sophisticated appearance.
When the light hits the bracelet, it really does give a touch of elegance that is a conversation starter for watch enthusiasts and non-enthusiasts alike.
The bracelet now has a rubber strap as an alternative and with their quick release spring bars it allows you to have several different looks.
The Iterations
Once Tissot knew they had a hit on their hands the only thing you can do is to make more iterations and that is exactly what they did.
From the original 40mm quartz blue dial an automatic version was released shortly after, with its waffle dial this was an even more desirable version and exactly what the enthusiasts were asking for using their Powermatic 80 movement.
Now we had something that not only reminded us of an AP Royal Oak it was at a price that we could all afford.
But this was only the start, Tissot had big plans.
In the years to come, Tissot have released various dial colours from green, black, gold, ice blue and gold to name a few.
They have even moved into gradient dials there really is a colour and style for everyone.
Not content they also produced a chronograph version which comes in in a blue or white panda style dial.
They have continued to use more expensive material including the fantastic carbon PRX aswell as using 18k gold bezels and yes these will cost you more, but you still get a lot of watch for your money.
One gripe that people had surrounding the original 40mm dial was it was a little too large for the smaller wrists with the end links overhanging.
Fear not a 35mm variant was released at the back end of 2023 for those wanting a smaller version but again they have not wasted any time in also releasing various colours, automatic versions and material types.
Why not check out the range Tissot PRX Range
Image by Erik Van Dijk
Brand Endorsements
Tissot has been the official Timekeeper of the NBA since 2015, and it was no surprise that they partnered with Damian Lillard as an ambassador.
The Tissot PRX Damian Lillard Special Edition is a 40 mm gold watch with automatic movement.
The watch features a black dial with the number “0”, which is a reference to Lillard’s jersey number.
The second hand has Damian’s monogram, the watch’s design and colour scheme are bold, and it has intricate details that tell a story.
The PRX has been spotted on the wrists of other celebrities, adding to its appeal and desirability.
Conclusions
The PRX since it’s release has certainly caught the imagination with watch collectors and newcomers to the world of horology.
With Its seamless blend of vintage charm and modern flair makes it a standout in the realm of timepieces
One of the standout qualities of the Tissot PRX is its versatility. with the 35 & 40mm case size and a sleek design, the PRX effortlessly transitions from casual to formal settings. Whether paired with a tailored suit or a laid-back weekend outfit, the PRX adds a touch of sophistication to any outfit. The unisex design also makes it a favourite among both men and women, further broadening its appeal.
While other watch brands have also jumped on the 70s inspired theme such as Christopher Ward with The Twelve and Citizen with the Tsuyosa, the PRX still remains the leading watch for the mid-tier integrated style of watch.
So, what is next for the PRX? well with the mass appeal possibly a 38mm dial could be a future addition aswell as more colour variants.
Whatever Tissot come out with next, one thing is for sure the PRX shows no signs of losing popularity.
Full review of the Tissot PRX can be read here Tissot PRX Review
